Howdy friends,

I hope I made my point in the welcome email and now, going forward, you won't be digging anywhere to find my emails 🤞

This is the first chapter overview. You'll notice that fact is nicely called out in the header image (more on visual aids later). This is the place to outline everything that's coming, remind folks why they're here, and give them a reason to feel excited about the learning journey they're embarking on. I find that the simplest and most effective way to do that is to start with a "table of contents".

Here's mine, in a not very table-of-contents-y visual:

The curriculum covers:

• logistics
• course design
• copywriting
• and then finally into the technology components.

We'll wrap up with some final comments on some topics that didn't have a natural place in the course.

While Chapter 1 is "set up" heavy, Chapters 2-4 are all about putting in the work. And I'll just tell you right now... the most challenging part of building an EBC is getting the outline right.

In other words: what you're gonna say, and where it fits.

How's this all gonna go down?

You'll get an email a day, for the next few weeks

(it's 19 emails in total).

After the first chapter, we'll be skipping weekends — but if you'd like to go at an accelerated pace (and maybe even read a few emails on the weekends), you can do that too.

I've incorporated little action items throughout and recommend that you participate.

I'd also encourage you to block off a few hours on your calendar so that by the end of the course, you have an outline for your EBC, a fully drafted email (potentially more than one), and your automations underway.

Whether you leave this experience on track to complete a badass EBC is entirely up to you... but my goal is to make it as easy as possible.

……That's not to say making an EBC is easy

On the contrary... a great EBC is a lot of work if you, like me, aspire to use this to warm potential customers or clients to your portfolio career revenue streams.

Let me rephrase that: it's a lot of work upfront.

That's the beauty of an EBC — unlike a newsletter where you are optimizing a process, with EBCs you are optimizing a product.

The 80/20 of EBCs

The first version of your course should prioritize the outline and the content.

Everything else — fancy automations, graphics and visual aids, surveys, integrations, etc. can come after.

And if I were to get really specific... the outline requires the most THINKING, the content creation requires the most EFFORT.

The email automation work is mostly administrative and mindless (once you get the hang of it).

Suggestion: put on your meta-glasses as you go through the course

I intend to address every component of every email in some way or another, but taking the time to think through what each email contains, why it might be structured that way, and how you can incorporate these techniques into your course will put you ahead of the game.

(For example, the little "fast forward" feature at the bottom of this email and all the emails to come... self-pacing is a pretty great feature of evergreen courses and we can work it into email courses as well).

Before we cruise into the next email, I'd like you to take 1 minute to set a goal for yourself.

HOMEWORK:

What do you hope to accomplish over the course of the course? After? In the next 2 months? There are no rules other than try to be as specific as possible!

Why are you really here?

Reply to this email and let me know so I can hold you accountable!

Fast forward: click the link to get the next email

Talk soon….

Amanda