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Recap
Chapter 3 was all about the emails.
You learned about the various structural components of an email — key takeaways, body copy, progress trackers, and much more.
Setting expectations goes a long way, and email affords us many opportunities to do just that!
You also learned a few body copy strategies — some oriented around readability, others around voice. All important, all things that come more naturally with practice.
Copywriting is hard.
Copywriting for an email-based course is especially challenging — but if you're like most of the folks who take this course, you weren't afraid to rip the bandaid off and get started.
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You knew this was coming.
Send that email and heck, send the first draft too — it's fun to see the improvement!
That's all. I expect something in my inbox by sundown.
Please use the subject line "Mastering the EBC - {Your Name}"
(In this instance, please actually use your name and don't literally write {Your Name} — we did that joke already!)
If you can't bring yourself to send me the email, just send reply here with a quick hello and give me an update on how things are going.
I really love hearing from you.
In the next email we're going to feed our inner no-coders. It's Tech Time on EBC radio, and I'm your host.
See you soon.
Fast Forward: click the link to get the next email
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