Welcome to Chapter 4, my friends!

This is where we'll be getting acquainted with all the technology to make the email course magic happen. If I had to ask myself where I've spent the most time doing "re-work", it would 100% be in the automations.

To date, I've completely rebuilt automations for Big Later 3 times. It was terribly time-consuming (sure, I got to listen to about 13 podcasts, but I still wish someone had told me how to avoid my missteps at the outset).

In this chapter we're going to cover...

• building the welcome sequence
• creating templates
• skipping weekends + setting the delivery time + self-pacing

This stuff is the bread and butter of email-based course automations. Okay, some of it is a little fancier than just bread and butter... it's more like a charcuterie board — bread, butter, cheese, pickles, sardines, olives, and a few dates. stomach grumbles

Oh, also, this chapter is gonna be a bit different than the previous ones

There is going to be a lot more video. I know, I know, you signed up for an EMAIL-based course, but trust me, this is a lot easier. And another point on the board for the supporting role of video within an EBC!

Shout out to Will Steiner for recording these amazing videos to help guide you!

Let's get into it with our first topics: templates and welcome sequences

For Mailerlite:

• Create 2 templates - one plain text, one with design

• Put the welcome template into a welcome automation

• Create a link to "start the course"

• Set up a zap that triggers when a product is purchased

• And a zap that fires when someone doesn't start

For Kit

• Create a simple course template
• Put that template into a welcome sequence
• Put that sequence into an automation
• And set the automation to fire when a product is purchased
• And a zap when someone doesn't start the course

Fast forward: click the link to get the next email