From: "🧩 Amanda Goetz" <amanda@amandagoetz.com>
To: <_t.e.s.t_@example.com>
Subject: [4.2] Action Item: Start building your automations!
We covered a lot of ground here β€” you learned how to set up your welcome sequence,‌ create templates in Mailerlite,‌ build your self-pacing-weekend-skipping-designated-time-sending email automations,‌ and a few neat little tricks for building surprise and delight into your course with survey tools and Zapier.‌
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Amanda Goetz logo

Recap

We covered a lot of ground here β€” you learned how to set up templates, build your self-pacing-weekend-skipping-designated-time-sending email automations, and a few neat little tricks to help ensure your audience gets started.

Where should I spend my time right now?

I know this email is called "build you automations" (with an exclamation point no less) but it really doesn't make a ton of sense to go down this road until you're locked in on your content.

And frankly, that can happen entirely in a Google doc or Notion page or wherever.

Get the material dialed in before you start building because...

It's not a super light lift (it's not that bad either)

It will require some time to set everything up (especially if you're going the self-pacing route).

But here's the thing: the hard work is all upfront!

And if you aren't a Type-A person like me, your course will probably be shorter than 20 emails.

Three comments on my process and then you're off to the races

These are a few things that (I think... IΒ feel) save me time.

  1. I don't put the content into the emails until I've built the structure (so you can save the template work for the end)
  2. I don't put the actual notion links in until I've completed the pages and I'm set on the titles of those pages (otherwise the links will change)
  3. When I am actually building out the individual emails, I make sure to track the completion of the pre-header, header image, fast forward link, and progress tracker (these are easy to miss!)

So yes, this does mean that I end up going through the automations a few times, but it's a GOOD THING to be intimately familiar with these. Gives you more opportunities to catch little mistakes.

When you're ready to build...

Test the hell out of these things. You'll find instances where you forgot to add the preheader, where you used the wrong link for your self-pacing, where you just forgot to turn an automation on... test, test, test.

Good luck!

PS I will be back with one final email with some closing thoughts and things to remember.

I’m so proud of you.

Let’s build that portfolio career!!

Best,

Amanda

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